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The Canada Goose Cup for The Conservation Alliance tradition at Outdoor Retailer Winter Market continues in 2011 when 16 teams compete in two rinks at the Industry Party (in MR250) on Thursday, January 20, from 6-8 pm. The event will raise more than $8,000 for The Conservation Alliance. Teams from adidas Outdoor, Arc’teryx, CamelBak, Canada Goose, Columbia, Eastern Mountain Sports, ITW Nexus Global, Kamik, Keen, Merrell, Nikwax, Outdoor Industry Association, Outdoor Retailer, Prana, PrimaLoft and Yukon Charlie’s are currently in training and will compete under the bright lights of the “Canada Goose Cup Arena” at the Salt Palace.
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“Having twice the amount of teams participate in the 2011 Canada Goose Cup is a clear indication of the community spirit behind the event and the industry’s strong commitment to The Conservation Alliance,” said Kevin Spreekmeester, vice president of global marketing for Canada Goose.  “We’ve been humbled by the support and enthusiasm around the tournament, as well as impressed by the hockey know-how of the industry.  And we are looking forward to making new friends on the rinks next month. But what’s really at the heart of the Canada Goose Cup is supporting an organization that represents what we’re all about – conserving the land where our families, friends and customers can explore.” 
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The 16 participating teams will play single elimination, 12-minute games in hopes of taking home the Canada Goose Cup, as well as making a donation in their name to The Conservation Alliance. The Arc’teryx “Blade in Canada” team won the 2010 event and took the Cup back to Canada. New for 2011, each team has the opportunity to bring a “ringer” to the competition, so there’s no telling who will show up at the Canada Goose Cup Arena.

“The popularity of the Canada Goose Cup and the energy it generates at OR Winter Market has been outstanding for our organization,” said John Sterling, executive director of The Conservation Alliance. “This event has been a great way to celebrate and build awareness for the work that we do throughout the year and has helped expand our family of supporters in Canada and the U.S.”
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The Canada Goose Cup for The Conservation Alliance is helping to raise additional funds to support The Conservation Alliance’s efforts to protect wild places throughout North America. Since its inception in 1989, the Alliance has contributed nearly $9 million to grassroots environmental groups.
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About The Conservation Alliance: The Conservation Alliance is an organization of outdoor businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate. Alliance funds have played a key role in protecting rivers, trails, wildlands and climbing areas. Since its inception in 1989, the Alliance has contributed nearly $9 million to grassroots environmental groups. Alliance funding has helped save over 49 million acres of wildlands; 28 dams have either been stopped or removed; and the group helped preserve access to more than 17,000 miles of waterways and several climbing areas. For complete information on the Conservation Alliance